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February 28, 2003
By: TOM BRANNA
Editor
Port Washington, NY-based marketing data firm The NPD Group and Paris-based products database Parkod Europe have signed a Memorandum of Understanding that will lead to a strategic partnership to provide beauty retailers and manufacturers with access to new levels of market information.Executives said the venture will help identify key market developments and trends. France will be the first to receive this selective beauty point-of-sales tracking. Discussions are underway to expand the tracking ...
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